Positive Practice Accountants

Cashflow is key to success

Improve the cashflow position for your business

Keeping on top of the financial management of your business can be hard work. It’s possible to have a profitable business that is struggling to find the cashflow to pay expenses and fund growth. Likewise, you could have positive cash flow but are not turning a profit, particularly if you are growing.

 

Turning a profit is at the heart of running any successful company. But without an even and predictable flow of cash into the company, you can’t cover your overheads, you can’t pay your employees and you can’t run your day-to-day operations – let alone think about expanding and growing the business.

 

In the end, you need both. But if you’re going to be in control of your financial freedom, it’s important to get your head around the important process of cash flow management.

 

Let’s look at some of the key things to understand about your finances:

 

  • Profit is a by-product of a successful business – A business can easily be profitable, but also be highly unstable in the longer term. What you want is stability and consistent revenues.
  • Cashflow keeps your business alive – Without cash to cover your operating expenses, you have no means to keep the lights on in the business. So cash really is king!
  • Know your cost base and overheads – In an ideal world, you want more cash inflows than cash outflows, so it’s important to know your expenses and costs and to manage them carefully.
  • Be proactive about spend management and easing expenditure – Choose cheaper suppliers, negotiate better deals and bring that cost base down.
  • Drive more revenue, through increased sales and marketing activity – So it’s important to be proactive about running targeted sales and marketing campaigns to increase your sales.
  • Keep the cash flowing and the profits take care of themselves – if you achieve the ideal cash flow position, the company sits on solid financial foundations, the cash is there for investment and the business can grow. It’s that simple.

Talk to us about improving your cashflow management

Whether you’re new to running a business, or a seasoned owner who needs some financial support, we can give you the cash flow advice you need.

We’ll review your finances, delve down into your cash flow, and will come up with key ways for you to increase your cash income and reduce your cash expenses. It only takes a few small changes to achieve a far better cash flow position for your business – helping you maintain positive cash flow AND generate profits.

Call us today to get help with your cashflow issues.

You could also check out our Financial Management for Business Owners course here

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